As a comedian, I was in the (show) business of telling stories (often my own self-indulgent ones, admittedly) and now I’m in the business of telling yours.
Your Brand, your business, your products have ‘stories’ to tell. .
The questions are – what are those stories, who do you need to tell them to, and how are you going to tell them?
Most importantly, just as my audiences needed to emotionally connect to my material to laugh at my routine, your ‘audience’ needs to connect to your messages to form an ongoing relationship with your brand.